The Audi Group will invest approximately 35 billion euros in the next five years, aiming to transfer almost half of the investment to future technologies, and the brand plans to allocate 15 billion euros of this figure only for electromobility and hybridization. The group, which achieved sales revenue of 49.9 billion Euros in 2020, implemented measures of a total of 2.6 billion Euros with the implementation of the Audi Transformation Plan (ATP). The program, which started two years ago and aims to increase efficiency, has made a profit of 7 billion euros. With this program, Audi aims to increase the figure to approximately 15 billion Euros by 2022.
model offensive in Turkey
Audi, which sold 18,168 vehicles in 2020 with an increase of 81.2 percent, completed the year as the premium segment leader. In addition to the A3 Sportback and A3 Sedan models that were introduced to the market recently, the Q3, Q2 PI and Q5 models, which will be launched in the third quarter of the year, aim to increase the momentum of the brand.