The Automotive Consumers 2021 Survey prepared by Deloitte has been concluded. The research, which was announced with the contributions of the Automotive Distributors Association (ODD), was carried out with the participation of a total of 23 countries and more than 24 thousand consumers. According to the research, one out of every two consumers states that while buying their next vehicle, they may prefer alternative fuel vehicles despite financial concerns. In Turkey, 53 percent of consumers surveyed petrol / diesel hybrids 34 percent, 8 percent and 5 percent said that it would fully electric car can choose to use other types of fuel.
Consumers turn to suitable options
The research, which examines consumer behavior under three main headings as “technology in focus: transition to electric vehicles”, “vehicle financing trends” and “future vehicle preferences” shows that consumers are turning to more affordable price options. The COVID-19 outbreak has also caused consumers to change their minds about what type of vehicle they most want to have next. While 59 percent of consumers prefer vehicles that are more economical in terms of fuel, 41 percent prefer cheaper vehicles and 17 percent prefer a smaller vehicle than the previous one.
At least 3 hours spent on financing
More than half of consumers spend at least three hours researching financing options before purchasing their vehicles, according to the study. The three most important factors in terms of financing; It is specified as a low interest rate, an easy-to-use payment interface and a reliable loan institution. Among all age groups, consumers are interested in credit institutions that provide them with the lowest financing rate. During the pandemic period, 36 percent of young consumers demanded a delay in vehicle payments, while this rate is 23 percent between the ages of 35-54 and 22 percent for those aged 55 and over. This year, consumers who want to buy vehicles that are observed in Turkey, 28 percent request to postpone payment.
Orientation to electric vehicles
The factors affecting the consumers’ decision to acquire electric vehicles are respectively; lower fuel costs, quieter, better driving experience with higher performance, sensitivity to climate change / emissions, less maintenance required and government incentives / incentive programs. Consumers’ biggest concerns with electric vehicles are seen as anxiety for range and the lack of charging infrastructure. While most consumers prefer to charge their vehicles at home; I want to charge my car my home in Turkey rate of those 49 percent, the street is seen that every point accessible charger waiting for the rate of 41 per cent and finally work while the proportion of those who want to have such a choice of 8 percent is.
Time to go online
Although Turkey does not recognize sales opportunities online legislation together in 2021 Automotive Consumer Survey by Deloitte said the trend is a virtual sales experience for consumers. However, yet the majority of consumers prefer to buy their next vehicle from the dealer or vehicle manufacturer. Among the main reasons why consumers are not interested in purchasing their next vehicle in the virtual process; “I need to see the vehicle before buying”, “I need to test the vehicle before I buy”, “I prefer one-on-one discussions about the price of the vehicle”, “I want the questions I ask to be answered by a real person” and “I hesitate to make such a big shopping online. ”Answers stand out.
Individual mobility increased the need for vehicles
Making evaluations about the research, ODD President Ali Bilaloğlu stated that the sensitivity and expectations of consumers who normally want to own an automotive have changed and said; “Business models and processes are changing, and will continue to do so. With the desire for individual mobility, vehicle ownership is expected to increase. Now, the prices of electric vehicles and equivalent internal combustion engine vehicles around the world are very close to each other. If you add government incentives to this, prices of electric vehicles can be even more attractive. Although consumers around the world are still a little more cautious – 35 percent of cars sold worldwide are expected to be electrified by 2040. ” said.