According to Tofaş’s statement, the new hybrid engine in the Fiat 500 offers a fun and comfortable driving experience, while at the same time reducing consumption and emissions. Introduced for the first time in 2020 with 500 and Panda models, the hybrid technology was the beginning of Fiat’s move to electric. The success of the brand’s move to electric brought Fiat to the top in Europe in the field of electric city transportation.
On the other hand, with the first generation of the Model that was put on the market in 1957, the number of sales increased to 6.7 million worldwide.
The leader of its segment in Europe
According to the statement, the Fiat 500 became the leader in the European city car segment with a 17.7 percent market share in 2020 and repeated its success by increasing its market share by 3 points compared to the previous year.
The Fiat 500 also stands out as one of the most awarded automobiles in the world, with more than 60 awards since its production.
Among the awards received by the Fiat 500 are 2008 Car of the Year, 2007 EuroCarBody, 2008 Auto Europa, 2009 World Car Design of the Year, 2011 Golden Compass and World’s Most Beautiful Car ( There are prestigious awards such as The Most Beautiful Car in the World).
According to the statement, the secret to the model’s worldwide success was that it continued to evolve while remaining true to its own character.
Another element of success has been many special series that have been launched over the years. Over the years, the Fiat 500 has been reinterpreted with other iconic brands from fashion to sailing, arts to sports, and thus has always been a trendsetter. Riva and Abarth Rivale, which stand out in the luxury sailing world with Diesel, Gucci, GQ and Collezione versions in the fashion world, and Anniversario, which was prepared in memory of the original 1957 Fiat 500 model, and also 500 Mirror are considered just some of these special versions.
Almost 80 percent of Fiat’s iconic model, which has been accepted in international markets in a short time, is sold outside Italy. This makes the Fiat 500 the most international car of Fiat and the “Made in Italy” ambassador.