Evaluating the 5-month period of the automotive market, Peugeot Turkey General Manager İbrahim Anaç said:
“2020 has been a challenging year in which trade and ways of doing business have been redesigned in all sectors due to the pandemic that has had an impact on the world. 2021 was entered with the pandemic and some restrictions on production. However, the growth in the market did not slow down. In the January-May period, the total market grew by 72% compared to the same period of the previous year and amounted to 314,882 units. Passenger car market, on the other hand, grew by 69% in the same period to 247,977. During this period, the light commercial vehicle market grew above the total market. The light commercial vehicle market amounted to 66,905 units in the first 5 months, so the growth reached 83% compared to the same period last year. The first 5 months were a period in which product supply on the basis of brands gained great importance. Showrooms were open for only 11 days in May due to quarantine. Despite this, the fact that the number of sales was 54,734 can be taken as a sign that the demand in the market continues.”
96% growth in light commercial
Evaluating his brand, Anaç said, “We started the year quite quickly. At the end of 2020, the SUV 3008 and 5008 were renewed. At the beginning of 2021, we introduced the new 208 to the Turkish market. As Peugeot, we reached 16,933 units in the first 5 months, with a 17% growth compared to the same period of the previous year. During this period, we recorded a significant growth of 96% in our light commercial vehicle models. On the other hand, our passenger and total market share decreased slightly compared to the same period of the previous year. We can show the problems in the global supply chain as the main reason for this. Like many brands, we have seen the effects of these problems.”
PEUGEOT Turkey General Manager İbrahim Anaç stated that they were the focus of attention of consumers with ambitious SUV models in the January-May period and that they had risen to the leadership in this class as of May: “We had a successful May. We achieved a 5.6% market share in total sales with 3,075 units.
Our ambitious models 2008, 3008 and 5008 in the SUV segment brought us the leadership in this field. In May, we became the market leader in the SUV segment with a market share of 13.9%. In the B-SUV segment, we are in the leading position with our SUV 2008 model both in May and in the January-May period.”