Ford Trucks Deputy General Manager Serhan Turfan stated that the heavy commercial industry experienced ups and downs with the pandemic. Noting that they left behind a challenging but successful period, Turfan said:
“With the pandemic, while many physical shopping shifted to e-commerce, this naturally increased the need for logistics and transportation. In parallel with this effect of the pandemic, the increase in the demand for trucks and tow trucks continues. The heavy commercial industry started 2021 with a growth momentum, and we anticipate that this growth will continue in the upcoming period. The heavy commercial market, which reached 6,100 units sales in the first quarter of 2021, grew by 150 percent compared to the same period of the previous year. The truck segment played an important role in this growth, with a share of 66 percent. We made a quick start and at the end of the first 3 months, we achieved a market share of over 30 percent. “
Highest sales in international markets
Stating that Ford Trucks’ sales figures in international markets are getting stronger, Turfan said, “We increased our sales volume in international markets by 137% compared to the same period of the previous year and reached the highest export volume” and stated that they continue their global growth plans without slowing down: “ We completed our expansion in 2018. We started our structuring in Western Europe in 2019 by assigning our distributors in Spain, Portugal and Italy. In March, we entered the market by assigning our first distributor in Belgium. Next up are Germany, France, the Netherlands and Luxembourg. In particular, Germany is one of the most important markets for us and we have moved on to the last phase of our talks here. We aim to enter the German market in a very short time, ”he said.