Jaguar Land Rover brand aims to minimize its environmental impact. By 2030, Jaguar Land Rover has been restructured to make up 60 percent of Land Rover sales and 100 percent of Jaguar sales from all-electric models, and by 2039, Jaguar Land Rover aims to be carbon neutral in all areas, from its supply chain to its products and operations. Jaguar Land Rover will spend £ 2.5 billion annually to implement the strategy, and will use the budget to create connected services, especially electrification technologies, and a data-centric ecosystem.
Jaguar will reborn electrically
Stating that both Jaguar and Land Rover will be electrified on separate infrastructures in the next 10 years, JLR CEO Bolloré stated that they will redesign all the values represented by the Jaguar brand with the concept of modernized luxury, and by 2025 Jaguar will be reborn as an all-electric brand. Stating that the undisputed leader of the luxury SUV segment, Land Rover vehicles will also be electrified on 2 new platforms, the CEO said that within the scope of the Reimagine strategy, they will launch 6 fully electric Land Rover models in the next 5 years to meet the roads in 2024. As part of the company’s Reimagine strategy, three separate platforms will be built for Jaguar and Land Rover supporting state-of-the-art electrification infrastructure. One of these platforms will produce for Jaguar and two for Land Rover. Jaguar’s new platform is designed for all-electric models, while Land Rover platforms will use the “Modular Longitudinal Architecture (MLA)” for both electrically assisted internal combustion engine and all-electric models.