The all-new A segment model, which will be produced on the GA-B platform, will continue to play an entry-level role and be accessible for the Toyota brand. Thanks to the platform built on TNGA architecture, Toyota’s recent new models stand out with better driving, better handling, higher safety and design. The New Yaris, the 2021 European Car of the Year, was also built on the GA-B platform. With its remarkable design, high cabin comfort, efficient and dynamic hybrid engine, superior driving dynamics and class-leading safety, it has also been appreciated by European users.
Plans to exceed 500 thousand
The next model to be built on the GA-B platform will be the Yaris Cross. Together with the Yaris, Yaris Cross and the new A segment model, the annual production of these models using the GA-B platform in Europe is expected to exceed 500 thousand.
The brand aims to reach these figures by making the new A segment model accessible. However, engine selection is also of great importance in this segment. Today, products with internal combustion engines are predominant in the A segment, which means that the budget is a key point.