New consumers who want to avoid Covid-19 contamination are especially interested in 50cc, 125cc and 250cc scooter models. With the new trend, interest in travel-oriented motorcycles in the hobby segment is also increasing. Yamaha Turkey General Manager Bora Cansever said:
“Last year, there was a 5 percent growth in this segment. We had a market share of 24 percent in the hobby segment, which includes models designed for long-distance rides such as Tracer 9, Tracer 7, and Niken, and 38 percent in the middle segment, which includes motorcycles for urban use such as the XMAX family and NMAX.
2021 innovations are coming
Cansever said, “We made innovations in many models in 2021 and we are working to meet the demand correctly with different methods that we also use the digital space with renewed stocks”. Stating that they will make a strong entrance to 2021 with their renewed models, Cansever emphasized:
“With its sporty new body designs, the new NMAX 125 and NMAX 155 appeal to urban users with the entry-level scooter class D’elight, the Tricity 300 equipped with an EU5 compliant engine. offers. The 2021 model MT-07 with its new body and the EU5 will continue to be popular models in the 2021 model MT-09 with its 889 cc CP3 engine. “
“Satellite Branches” will open
After Sales Services grew 31 percent in 2020 to 7 percent Yamaha service entry in Turkey, accessorized 31 percent increase in sales, showed a 30 percent growth in spare parts sales. Cansever said, “With our application“ Satellite Branch ”that will differentiate us in service in 2021, we aim to reach our customers that we could not reach before and who want to get Yamaha quality sales and after-sales service and bring our Customer Satisfaction rate, which reached 83 percent in 2020, closer to 100 percent. This year, it is aimed to open “Satellite Branches” in Tire, Silifke, Osmaniye, Afyon and Tokat.
Free education for women
Cansever said, “This year, we will provide free motorcycle training to women at Yamaha Riding Academy to increase the number of women drivers in traffic and to increase the number of women working in courier services, which has increased significantly with the pandemic. “It aims to make new champions by organizing auditions this year as well.